Research & Planning: Questionnaire Results

Question 1: Do you read music magazines?

Question 2: If you answered no why?

Responses to question 2:

'Not interested in reading magazines'

'Not interested in reading about music'

'Haven't found music magazine that interests me'

Question 3: What attracts you to a music magazine?

Question 4: What genre do you read?

Question 5: Which music magazine do you usually purchase?

Question 6: How much do you pay for your music magazine?

Question 7: How often do you buy music magazines?

Question 8: What gender are you? 

I asked an equal amount of male and females, I asked 10 from each gender to answer my questionnaire to collect an equal amount of data.

Question 9: Do you think there is a gap in the market for an indie music magazine?

From the 20 people I asked 12 people agreed there was a gap in the market for a music magazine, and when prompted couldn't even think of a current indie music magazine. However, 8 people people circled that they didn't think there was a gap in the market for a new indie music magazine. 

Question 10: Would you be interested in buying a new upcoming indie music magazine?

Question 11: What would you like to see in the magazine?

• Festivals
• Gigs
• New artists 
• Charts
• Gossip
• Interviews

Question 12: How old are you?

Question 14: What do you think is an appropriate name for an upcoming music magazine?

In order to gain equal data I asked the same amount of people, from each age group to fill in my questionnaire. 

Question 13: Do you only access the music magazines in print version?

From the 17 people in my questionnare that stated they read music magazines, 12 people claimed that they would also look at music magazines in print version, as its a faster way to access the information they were seeking from the magazine. This didn't suprise me as I personally access some music magazines online as its easier and cheaper.

Question 14: What do you think is an appropriate name for an upcoming indie music magazine?

Question 15: How much do you think is an appropriate name for an upcoming indie music magazine?

The average price people stated they would pay for the magazine was £3, I thought this was an acceptable price for my music magazine and have decided to give the magazine this price.